Houseguest script logo — Joe Rufa, Art Director

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The houseguest you'll invite back.

The houseguest you’ll invite back.

The houseguest you’ll invite back.

Portrait photo of Joe Rufa aka Houseguest
Portrait photo of Joe Rufa aka Houseguest
Portrait photo of Joe Rufa aka Houseguest

Joe Rufa is a Brooklyn-based art director and animator with two decades of experience across design, motion, and branding, for clients ranging from scrappy independents to some of the most recognized names in entertainment, tech, and culture.

He came up through graphic design and illustration — gig posters, logos, websites, album art — before an obsession with visual storytelling pulled him sideways into motion and 3D, each discipline informing the next. These days that means rich visual narratives that have something to say, and the flexible brand systems and motion pipelines that let them scale. Alongside the commercial work runs a lifelong art practice spanning music, filmmaking, drawing, and writing. It's the foundation under all of it.

Working as Houseguest®, he brings a rare mix of range and craft, with an intangible feel for timing and taste that shows up in the details. All of it in service of work that connects.

Services—

Art Direction & Design

Motion Design & 3D

Creative Direction & Branding

Broadcast & Title Design

Digital Campaigns & Content

Music Videos & Short Format

Illustration & Visualization

Clients I've worked with—

Google

Netflix

PBS

HBO

Apple TV

TikTok

Uber

Sony Playstation

King Games

Japan Airlines

Luminary Podcasts

Patrón

Evolution Fresh

Food52

Reel—

Reel—

© 2026 Joe Rufa. All rights reserved.

New York City — Art Direction & Motion Design

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.