Joe Rufa is a Brooklyn-based art director and animator with two decades of experience across design, motion, and branding, for clients ranging from scrappy independents to some of the most recognized names in entertainment, tech, and culture.
He came up through graphic design and illustration — gig posters, logos, websites, album art — before an obsession with visual storytelling pulled him sideways into motion and 3D, each discipline informing the next. These days that means rich visual narratives that have something to say, and the flexible brand systems and motion pipelines that let them scale. Alongside the commercial work runs a lifelong art practice spanning music, filmmaking, drawing, and writing. It's the foundation under all of it.
Working as Houseguest®, he brings a rare mix of range and craft, with an intangible feel for timing and taste that shows up in the details. All of it in service of work that connects.
Let's Connect—
Services—
Art Direction & Design
Motion Design & 3D
Creative Direction & Branding
Broadcast & Title Design
Digital Campaigns & Content
Music Videos & Short Format
Illustration & Visualization
Clients I've worked with—
Netflix
PBS
HBO
Apple TV
TikTok
Uber
Sony Playstation
King Games
Japan Airlines
Luminary Podcasts
Patrón
Evolution Fresh
Food52


