Google

Born to Dream Big

Social Campaign

Animation Director / Design

2020

Watch the video

About

To celebrate National Small Business Week 2020, Google wanted to ask real kids the most important question in business: what would you build if you could build anything? A Rainbow Chocolate Factory. A Robot Emporium. A roller coaster that never ends. A bookstore on top of Mt. Olympus. As the kids pitch their dream business, their ideas come to life around them — hand-drawn illustrations animating across the frame, turning a simple interview setup into something that feels like the inside of a kid's head at full throttle.


Serving as animation director, I storyboarded the piece start to finish and collaborated with the editor on the final cut.


Credits

Joe Rufa—Animation Director, Design


M BOOTH—Agency

Pitu Sanchez—Art Director

Frances Matos—Design

Dan Filipe—Animation

Gabe Guzman—editor

Brian Wheeler—Creative Director

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.


Instagram

Behance

Framerate

LinkedIn

Email

Thanks for stopping by.

Create a free website with Framer, the website builder loved by startups, designers and agencies.