Born to Dream Big
Social Campaign
Animation Director / Design
2020
Watch the video

About
To celebrate National Small Business Week 2020, Google wanted to ask real kids the most important question in business: what would you build if you could build anything? A Rainbow Chocolate Factory. A Robot Emporium. A roller coaster that never ends. A bookstore on top of Mt. Olympus. As the kids pitch their dream business, their ideas come to life around them — hand-drawn illustrations animating across the frame, turning a simple interview setup into something that feels like the inside of a kid's head at full throttle.
Serving as animation director, I storyboarded the piece start to finish and collaborated with the editor on the final cut.
Credits
Joe Rufa—Animation Director, Design
M BOOTH—Agency
Pitu Sanchez—Art Director
Frances Matos—Design
Dan Filipe—Animation
Gabe Guzman—editor
Brian Wheeler—Creative Director
Houseguest® Studios
© 2026 Joe Rufa. All rights reserved.
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