King Games

King Games

King Games

King Games

Candy Crush

Candy Crush

Candy Crush

Candy Crush

Social Content

Social Content

Social Content

Designer / Animator / 3D

Designer / Animator / 3D

Designer / Animator / 3D

2024

2024

2024


About

A series of colorful, playful 3D animations for King Games' enduring global phenomenon, Candy Crush — created for use across their social accounts. With a small creative team, each brief was typically art directed, designed, and animated by a single designer, start to finish.


A few favorites: a candy phenakistoscope — an homage to one of the earliest animation devices in history — and some crowd-pleasing inflatable catchphrases.


Credits

JOE RUFA—Art Director, Designer, Animator

AGENCY—Jellyfish

© 2026 Joe Rufa. All rights reserved.

New York City — Art Direction & Motion Design

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.