King Games
Candy Crush
Social Content
Designer / Animator / 3D
2024

About
A series of colorful, playful 3D animations for King Games' enduring global phenomenon, Candy Crush — created for use across their social accounts. With a small creative team, each brief was typically art directed, designed, and animated by a single designer, start to finish.
A few favorites: a candy phenakistoscope — an homage to one of the earliest animation devices in history — and some crowd-pleasing inflatable catchphrases.
Credits
JOE RUFA—Art Director, Designer, Animator
AGENCY—Jellyfish
Houseguest® Studios
© 2026 Joe Rufa. All rights reserved.
Behance
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