Pruébalo with Rick Martínez is a cooking and travel show hosted by celebrated food writer and chef Rick Martínez, part of the Binging with Babish YouTube network — one of the most-watched food channels in the world. Joe worked with the show's producers to redesign the motion graphics package for its second season, bringing a sharper, more personal visual identity to the broadcast.

The work covered the full package — main title, episode titles, lower thirds, captions, typography, wipes, and transitions — with Joe directing the typographic system, color palette, and overall motion tempo. The result is unmistakably Rick.

The case study includes design outtakes from the development process — directions that didn't make the final cut but were too good to keep lost in the archive.