Slalom

R4 Event Film

Animated Short

Direction / Design / Motion

2022

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About

Ideas travel at light speed in this animated film designed for a 6:1 aspect ratio large-format screen — built for big. Produced in collaboration with Rupert for Slalom, a next-generation business and technology consulting firm, the piece was commissioned to kick off R4: a conference of hundreds of thought leaders, clients, and employees marking Slalom's first in-person event after over a year of remote work.


The film takes you on a fantastical journey of shared ideas, narrated by WNBA superstar Sue Bird, one of the event's keynote speakers.


Credits

JOE RUFA—Direction, Design, Animation

RUPERT—Agency

MARK MIRABELLE—Creative Director, Writer

DUY VO—Design

GARETT PARKER—Animation

SUE BIRD—Voice

PAUL CARDON—Score

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.


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