STEPPE is a Brooklyn-based interior design studio and shop offering designer furniture, home goods, and community pop-ups.

Inspired by vintage pieces, inviting palettes, and the playful rhythms that make a space feel like home, Houseguest worked closely with the team to produce a vibey and bespoke interpretation of Steppe's visual identity—curated but approachable, calm but playful, and grounded in the textures of lived-in beauty.

The project included a complete branding system—everything a small business needs for their online presence, marketing and signage—including a custom logotype design, an iconography and pattern library, color palette, and animated 3D films revealing the brand. And of course a collection of physical swag was also part of launching the new look, totes, hats, matchbooks and more.