Interior Design Studio

Interior Design Studio

Interior Design Studio

Interior Design Studio

Steppe

Steppe

Steppe

Steppe

Brand Identity

Brand Identity

Brand Identity

Creative Direction / Design / 3D / Motion

Creative Direction / Design / 3D / Motion

Creative Direction / Design / 3D / Motion

2025

2025

2025


About

STEPPE is a Brooklyn-based interior design studio and shop offering designer furniture, home goods, and community pop-ups.


Inspired by vintage pieces, inviting palettes, and the playful rhythms that make a space feel like home, Houseguest worked closely with the team to produce a vibey and bespoke interpretation of Steppe's visual identity—curated but approachable, calm but playful, and grounded in the textures of lived-in beauty.


The project included a complete branding system—including a custom logotype design, an iconography and pattern library, color palette, and animated 3D films revealing the brand. And of course a collection of physical swag was also part of launching the new look.



Credits

JOE RUFA—Creative Direction, Design, 3D, Motion

© 2026 Joe Rufa. All rights reserved.

New York City — Art Direction & Motion Design

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.