Restaurant
Super Burrito
Branding
Art Director / Designer / 3D
2017 / 2026
About
Super Burrito set out to bring the authentic taste of California's Mission-style burrito culture to New York City — and they got it right from the start, serving up what some consider the best burrito in the city.
When founders Eugene and Sam launched from a concession stand on the Rockaway Boardwalk in 2017, they knew branding was non-negotiable. The logo they committed to drew subtle inspiration from the San Francisco MUNI logo — a quiet nod to their West Coast roots — alongside an alternate neon-inflected logotype built for late-night marketing.
Now with three brick-and-mortar locations across the city in the Rockaways, Williamsburg and Greenwich Village, they're still running on the original mark — which they recently trademarked. In honor of the milestone, I rebuilt the logos in shiny 3D using Cinema4D & Redshift. Process and additional work below.
Credits
JOE RUFA—Brand Design, Art Direction, Motion
Photos & menu designs from Super Burrito
Houseguest® Studios
© 2026 Joe Rufa. All rights reserved.
Behance
Framerate
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