
About
Super Burrito set out to bring the authentic taste of California's Mission-style burrito culture to New York City — and they got it right from the start, serving up what some consider the best burrito in the city.
When founders Eugene and Sam launched from a concession stand on the Rockaway Boardwalk in 2017, they knew branding was non-negotiable. The main logo drew subtle inspiration from the San Francisco MUNI transportation logo— a quiet nod to their West Coast roots — alongside an alternate neon-inflected logotype built for the late-night crowd.
Now with four brick-and-mortar locations across the city, they're still running on the original marks — which they recently trademarked. In honor of the milestone, I rebuilt the logos in shiny 3D using Cinema4D & Redshift. Process and additional work below.
Credits
JOE RUFA—Branding, Design, Art Direction
Menu designs from Super Burrito
Food photos by Casey Feehan














