Restaurant

Restaurant

Restaurant

Restaurant

Super Burrito

Super Burrito

Super Burrito

Super Burrito

Branding

Branding

Branding

Art Direction / Identity Design / 3D

Art Direction / Identity Design / 3D

Art Direction / Identity Design / 3D

2017 / 2026

2017 / 2026

2017 / 2026

super burrito neon logo mockup by houseguest studios

About

Super Burrito set out to bring the authentic taste of California's Mission-style burrito culture to New York City — and they got it right from the start, serving up what some consider the best burrito in the city.


When founders Eugene and Sam launched from a concession stand on the Rockaway Boardwalk in 2017, they knew branding was non-negotiable. The main logo drew subtle inspiration from the San Francisco MUNI transportation logo— a quiet nod to their West Coast roots — alongside an alternate neon-inflected logotype built for the late-night crowd.


Now with four brick-and-mortar locations across the city, they're still running on the original marks — which they recently trademarked. In honor of the milestone, I rebuilt the logos in shiny 3D using Cinema4D & Redshift. Process and additional work below.


Credits

JOE RUFA—Branding, Design, Art Direction


Menu designs from Super Burrito

Food photos by Casey Feehan

© 2026 Joe Rufa. All rights reserved.

New York City — Art Direction & Motion Design

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.