Pickwick

Thought it Was You

Music Video

Direction / Editing / Motion Graphics

2018

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About

In the final video in the LoveJoys album cycle, lead singer Galen Disston steps into the role of Glean, a cult leader running a low-budget recruitment operation out of a community center, promising transcendence via liaison and promotional video.


Joe directed the live action and animation — weaving together handheld community center footage with new age sci-fi motion graphics that sell the cult's pitch with complete sincerity.

The YouTube comments say it all:


"had a new beginning, felt the moment of clarity, and have now been awakened x"


"What universe does this sound come from? I want to journey there"


"embodied"


"Great Video"


"Groovy, man."


Credits

JOE RUFA—Direction, Editing, Motion Graphics

GARRETT PARKER & TYLER KALBERG: Glean green screen footage

Animation sequences

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.


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