Pickwick
Thought it Was You
Music Video
Direction / Editing / Motion Graphics
2018
Watch the video

About
In the final video in the LoveJoys album cycle, lead singer Galen Disston steps into the role of Glean, a cult leader running a low-budget recruitment operation out of a community center, promising transcendence via liaison and promotional video.
Joe directed the live action and animation — weaving together handheld community center footage with new age sci-fi motion graphics that sell the cult's pitch with complete sincerity.
The YouTube comments say it all:
"had a new beginning, felt the moment of clarity, and have now been awakened x"
"What universe does this sound come from? I want to journey there"
"embodied"
"Great Video"
"Groovy, man."
Credits
JOE RUFA—Direction, Editing, Motion Graphics
GARRETT PARKER & TYLER KALBERG: Glean green screen footage
Animation sequences
Houseguest® Studios
© 2026 Joe Rufa. All rights reserved.
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