Sugar Water is a psychedelic cocktail and non-alcoholic bar experience in Yucca Valley, California, directed by Jesse Ditson in partnership with Nice Dream — their swanky evening alter ego.

Joe designed the logotype and visual identity to feel like a natural extension of the Nice Dream brand while carving out its own after-dark register. The script flows like syrupy liquid; the overall aesthetic lands somewhere between desert chic and late-night lounge. A splashing animation loop — rippling like a drink disturbed, or a sound wave made visible — anchors the brand in motion. As for its future plans, projected visuals and a light show will complement the listening bar experience, turning Sugar Water into a full immersive evening escape.