
About
When Brooklyn interior design studio Steppe — a Houseguest branding client — landed an official retail partnership with USM, the iconic Swiss furniture system, they wanted an announcement worthy of it.
Every component was modeled from scratch in Cinema 4D — chrome spheres, tubular struts, powder-coated shelves — to capture the surface detail and reflections that make USM's hardware instantly recognizable.
Precise, elegant, and with just enough drama to make you stop scrolling.
Detail shots below.
Credits
JOE RUFA—Direction, 3D, Motion
JÜRGEN BRANZ—Music






