When Brooklyn interior design studio Steppe — a Houseguest branding client — landed an official retail partnership with USM, the iconic Swiss furniture system, they wanted an announcement worthy of it.

Joe conceived and produced a 3D animation around a single satisfying idea: USM's signature chrome connector balls assembling into the S of Steppe's logo. Every component was modeled from scratch in Cinema 4D — chrome spheres, tubular struts, powder-coated shelves — to capture the surface detail and reflections that make USM's hardware instantly recognizable.

Precise, elegant, and with just enough drama to make stop scrolling.

Detail shots below.