Brand Partnership

Brand Partnership

Brand Partnership

Brand Partnership

USM + Steppe

USM + Steppe

USM + Steppe

USM + Steppe

Social Content

Social Content

Social Content

Direction / 3D / Motion

Direction / 3D / Motion

Direction / 3D / Motion

2026

2026

2026


About

When Brooklyn interior design studio Steppe — a Houseguest branding client — landed an official retail partnership with USM, the iconic Swiss furniture system, they wanted an announcement worthy of it.


Every component was modeled from scratch in Cinema 4D — chrome spheres, tubular struts, powder-coated shelves — to capture the surface detail and reflections that make USM's hardware instantly recognizable.


Precise, elegant, and with just enough drama to make you stop scrolling.

Detail shots below.



Credits

JOE RUFA—Direction, 3D, Motion

JÜRGEN BRANZ—Music

© 2026 Joe Rufa. All rights reserved.

New York City — Art Direction & Motion Design

Houseguest® Studios

© 2026 Joe Rufa. All rights reserved.